About Bill

PROFILE
Entrepreneurial executive with more than 40 years of experience in business start-up, business development, strategic marketing & sales at the local, regional, and international level for product & service companies in the High-tech, Professional sports, Renewable Energy and Molecular Diagnostic industries.Meeting with Investors in Chicago

​EXPERTISE

• Start-up Business Plans and Capital Formation     
• Management Team Recruitment
• Business Development & Sales                                         
• Strategic and Market Planning
• Key Account Acquisition & Management                   
• Contract & Price Negotiation
• Presentations and Public Speaking                               
• Value Added Channel Development

EXPERIENCE
​
Fluoresentric, Inc. – Park City, UT 2012 – 2016
Director and Chief Executive Officer

• Successfully reorganized the corporation and reclaimed the technology, litigation-free, from a prior consulting group.
• Authored the business plan and Private Placement Memorandum (PPM) raising $4M+
• Assembled a seasoned senior management team
• Successfully built a patent portfolio and secured a Freedom to Operate (FTO) from the industry’s top legal firm.
• Built a proto-type device to run the chemistry, then authored the business plan and PPM for a subsidiary to capitalize on Fluoresentric’s DNA/RNA amplification chemistry technology as a Licensee.

ElectraTherm, Inc. – Reno, NV 2005 – 2011
Co-founder, Director and VP Business Development
( https://www.weber-county-conservatives.com/blog/november-24th-2021)

Co-founded ElectraTherm in 2005 helping the company attain many significant milestones including:

• Funded and built the first successful ORC proto-type in the world without a turbine.
• Authored the business plan and PPM.
• Developed Marketing Plan, logo and go-to-market strategies.
• Supervised the initial capital raise (capitalized at $30+ million to date).
• Presided over worldwide business development as Vice President of Business Development

(ElectraTherm, Inc. was purchased by the BITZER Group. BITZER is the world’s largest independent manufacturer of industrial and commercial refrigeration equipment and is comprised of 46 companies represented in more than 90 countries with 72 locations and over 3,800 employees. Today our technology is on 5 continents!)

Hoover & Associates (H&A) – Pleasanton, CA 1992 – 2011
Co-founder, Partner and VP Business Development
A Silicon Valley marketing services firm positioned to develop and manage database driven marketing communications programs for bay area high tech companies.

• Co-developed SUN Microsystems CDWare Program, a lead generation program to recruit software developers to write solutions to SUN’s UNIX platform resulting in the successful recruitment of 60,000 developers.
• Co-developed SUN Microsystems Value Added Reseller (VAR) program doubling revenue of hardware sales.
• Co-developed SUN Microsystems Return Material Authorization (RMA) program securing greater customer retention in a highly competitive market.

Players West Women’s Professional Golf Tour – Pleasanton, CA 1996 – 2002
Owner – Operator
Owned and operated the Tour producing and conducting over 125 professional golf tournaments in 6 western states, placing over 80 players on the LPGA Tour.

• Developed marketing plan, logo and brand recognition strategies.
• Recruited tournament sponsors for each event.
• Managed Tournament Operations Team and all Rules Officials at each tournament site.
• Developed and coordinated all marketing, sales and local media.
• Developed a sponsored scholarship program to fund LPGA Q-school costs for the Tour’s top 10 money winners.

The Hibbert Group, Denver, CO 1989 – 1992
Senior Account Executive
New account development and sales of a wide range of marketing services to Silicon Valley high-tech companies, including database management, telemarketing, fulfillment, printing and direct mail.

• Secured $2,000,000 in annual sales at an average of 120% of cost sheet
• Built an internal account team of 20 to execute on services sold

Opinion Relay Services, Oakland, CA 1982 – 1989
Account Executive, Sales & Business Development
Responsible for account development and customer retention providing direct mail and fulfillment services to the advertising and high-tech industries. Sales & business development success resulted in co-ownership of the firm.

• Co-developed state-of-the-art personalized direct mail.
• Grew account sales to over $100,000 per month.
• Developed printing partnerships to expand account base.
• Co-developed software manufacturing and fulfillment services.

EDUCATION
BA Loyola Marymount University – Los Angeles, CA Graduated 1977

• Major: Political Science, International Relations – Minor: Philosophy
• President, Political Science Association.
• Member, Pi Gamma Mu (National Social Science Honor Society).
• Christopher Foundation Scholarship recipient (Junior year).

PERSONAL

• Father of 4 remarkable children and granddad to 2 granddaughters.
• Former Sunday School teacher and assistant Scout Master – North Ogden, UT.